The society of spectacle, the mass media equals to mass productions. When the media mass produce something, usually it’s not the reality that they are portraying. Reality is broken up by the media. What they choose to project is usually not the realistic side of life. As the viewers / audiences we only see what the media projects. So therefore what we see is what we think, the unrealistic life present to us for us would think it’s reality of our lives. For example in advertisement/s it shows the wonderful life of people but that is only a part, they would not show the realistic side because they want the viewer to think, “Oh if I buy that, or do that I will have a life just like the lady/guy on television.” The mass media divides the world that is made visible and invisible but also the spectacle is what unifies the society. In a way the spectacle separates us but it’s also very important to our lives. It, the spectacle of the media is like a monster it grows by itself. In other words I think the more viewers / audiences there is the more “power” the media can feed off of. The media lives off of the society. Images sells very well but sexy images can sell better. In other words, sex sells and that’s the truth. For example; if you were watching an advertisement with Megan Fox promoting a makeup brand. She is saying that maybe if “you” the viewer should get one if you want to look as great as herself. There will be a lot of people rushing to buy that particular brand. In other words people want to be part of that system.
If you want a more accurate or realistic information than you should get out of the system. But then again it’s almost impossible to do that because it’s everywhere.
In reality everyone is a copy cat, everyone buys what other people has or want what they don’t have. People have got to remember that everything on the television is not real; it’s an electronic box where they cropped out the realistic side of it. Also people in magazines or anywhere does not look as good as they seem to be because the photos are probably altered by Photoshop.
I agree with everything he say because it's quite true. I am sure this is an example of what he is trying to say: recently I saw my 5 year old cousin putting on makeup and at first I thought it was cute. So I asked her where did she learn to do that. She told me that she wants to be pretty like Hannah Montana on the Disney channel. I was speechless.
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